#1: The offer must be clear.  People must be able to understand it instantly.  Confused people do not respond.  For example, half off is better than 50% off and a lot better than 35% or even 60% off. People have difficulty understanding percentages. Two for one is usually better than half off.  #2:  The offer must [...]

Companies that keep marketing during a down economy tend to fare better than those companies that do not advertise. Counter-intuitive? Many companies are trying to conserve their monies and tend to cut their marketing budget. So with less companies spending marketing dollars, it allows you to stand out. This article covers the following topics. 1. Focus [...]

A permission based email list is the cornerstone of an email marketing strategy. But the pressure to do more with less means that low-cost techniques to grow your email list will be key to the success of your email campaigns. Here are 5 proven tactics gathered from past case studies to gather more opt-ins for your [...]

Now is the time to take a closer look at your business and business offerings. Times have changed – and that means your business strategies, marketing and even your business offerings may need to change. It can be difficult for you to get your messages out in a cost-effective manner. You need to get your [...]

 "I know that half of my advertising is wasted; I just don’t know which half." — John Wannamaker How is the downturn in the economy impacting your marketing efforts? In tough times the tendency is to cut back on traditional forms of marketing. It’s hard to track and even harder to know whether or not [...]

Using Linkedin’s Search Feature to Expand Your BusinessPromoting technology is boring. Productive tips for “Linked in” is invigoratingLinkedin’s search feature is NOT about finding contacts it is about finding a contact I NEEDED to know.  For those new to Linkedin, the site will track the connections between you and every other member of the site [...]

Love it or leave it.  The more you love it, the more you will sell. The more you believe it, the more you will sell. If your self-belief isn’t sky high, why bother? “The biggest reason people don’t succeed is because they don’t expose themselves to existing information”  – Jim Rohn, America’s business philosopher Principles of Life-Long [...]

A western journalist visiting the old Soviet Union asked a worker if he was being paid well. The worker said, "It’s all pretend. We pretend to work and they pretend to pay us. "Do you sell consulting? IT services? Accounting? Financial planning? Legal services? Then you too play a game of pretend, and it’s with [...]

When marketing efforts are not successful, many companies wonder why…They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disappointed and frustrated with languishing sales and underused resources.  Why isn’t the phone ringing? What went wrong? The high level answer to this question is that [...]

Throughout history, the best thinkers have asked the question, "Why are some people more successful than others?" Ambitious. Successful people have an intense, burning desire to be successful, to achieve more and more, and to constantly raise the bar for themselves ·          See themselves capable of "being the best ·          They strive for excellence, to [...]