Twitter – Tweet to your list that you’ll give something of value to those that join your list. Use a bit.ly link to send them to your hosted opt-in form and track. Facebook – Send an email through Facebook to your Facebook fans and friends asking them to join your list. Direct them to the [...]

If you want an honest relationship with your client, you must start with yourself and your attitude.

All top-ranked sales people share this point of view “It’s my attitude!” Successful sales people love what they do. They love the companies they work for, the products and services they sell, and the clients they serve. They also take personal responsibility for ensuring that all of these points remain true. Here are four simple rules for being honest with yourself.

You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for them on the spot rather than letting your fans walk out the door.

1 Get it online
2. Get it in writing
3. Get it on video

The very best way to get permission is to have your best customers and your biggest fans ask their friends to sign up.  This results in a self-screened database of prospects who are probably interested in your offering. That is how Tom Sant built a mailing list that now numbers 35,000 for his newsletter, "Messages That [...]

They used to say it takes something like 7.3 impacts to make an impression with an ad, and that was long before the Internet. I believe today it’s approaching 20 imprints to make an impression. So if you aren’t touching your clients in some way at least once a month, chances are they’re going to [...]

Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. Email is the most personal advertising medium in history. If your email isn’t personal, it’s broken. Get PermissionEmail is one of the most powerful and yet one of the most dangerous mediums of communications [...]

Those organizations that use email successfully throughout the downturn will be those that practice email responsibly and efficiently – through creativity, personalization, segmentation, testing and pristine list management. Temperature-taking measures used for several years to track whether email was gaining or losing respect as a marketing tool is showing that the attitudes of marketing organizations [...]

You want to be known as a thought leader, and/or a subject matter expert, and/or a connector in Linked In. Regular communication within this space will help you space, and asking questions regularly can help increase brand awareness for you and your company. Ask questions your target audience would be interested in. As they read [...]

Use LinkedIn to increase your network, learn about prospects, research sales opportunities, and communicate with decision makers. If your profile isn’t complete, I might not trust who you are when you reach out to me. Add relevant information that helps me learn about you, and maybe even trust you. Search is your friend. List some [...]

Your email list is one of your most valuable assets! Make a habit of collecting emails to add to your list. Just remember that you are building a permission-based list, which means a person must give their permission before being added. Here are some tips for growing your list. • A visitor sign-up box to use [...]