Frequently Asked Questions

You’ve got questions, we’ve got a few answers. Here is a list of the most frequently asked questions and perhaps one or two you didn’t think to ask.  

Why use TouchStone Marketing?
We work with our clients in a collaborative consulting process. This is a hybrid brand of consulting that takes into account the fact that small business owners need coaching, training, consulting, inspiration and the occasional kick in the pants in order to build a marketing system that returns predictable growth and results. We like to say, “we don’t do it for you, we do it with you.”

We’re in the business of helping our clients clearly communicate with their audience(s). Whether a service or a product, it is important for them to get the word out.

Touchstone Marketing uses a selected virtual network of professionals skilled in many different areas, such as designers, programmers, photographers, social media gurus, event planners and PR. Carefully selected to meet the project requirements. It is an integration of marketing expertise that taps the power of a systematic approach to marketing.

What do we do?
We build a step-by-step program or approach to creating and then implementing a marketing plan. We can do this in person or virtual, but no matter the format, we offer a result, with a set price, based on proven methods and tactics.

What are the benefits of working with TouchStone Marketing?
Many of our customers tell us that they were very attracted to the creativity of our marketing effort and support that we offer. Our goal is to create a systematic approach to marketing, helping small business owners to become efficient, focused and successful in reaching their goals.

What makes TouchStone Marketing unique?
Because of a strong sales AND marketing background, we approach marketing and business needs from a sales perspective. The programs are designed with the understanding that all marketing efforts MUST lead to sales.

Who are the ideal target clients for TouchStone Marketing?
Our ideal customers are small business owners ready to go to the next level but trapped by not having a systematic approach to marketing. Our systems approach really resonates with businesses that are more established, profitable and used to investing in professional services and marketing. Many times we become an outsourced marketing department for these firms.

What is our geographical reach?
We are based in the East Bay and currently focus our efforts in the San Francisco Bay Area. This is because our initial meetings in a face to face environment yield an early understanding of how we will work together and facilitate learning more about your business. Ongoing work is done via phone, virtually and online for effectiveness. Besides, we are always looking to maximize efficiency and “keep it green” when possible.

Are there guarantees?
Well no! But, the businesses that have the greatest success are those that are fully engaged in the process and participate in ongoing marketing programs. Most of the elements of your success reside within your own efforts and participation. We are here as a consultant/coach to work with you and your team implementing the programs and giving feedback for adjustments and future opportunities. Our job is to build your business with you, not for you!

Where do I find testimonials or client feedback on your services?
You are certainly free to go to my LinkedIn, Yelp or Facebook Fan Page for sample of work, references, testimonials and awards.

What is my next step if I’m interested?
We can be reached several different ways: Phone 925.244.1227. Office hours 8am to 5pm Monday – Friday. If it is after hours, please leave a message and you will receive a return call within the next business day.  Email info@TouchStoneMCG.com MCG stands for Marketing Communications Group)  Based on your interest we will invite you to learn more about us and schedule a time to meet for a tour of our products, processes and programs. 
 

What is RSS?
RSS stands for “Really Simple Syndication”. What it means to you is that when you subscribe to a site that has an RSS feed, you can keep up-to-date without having to check the site every day or week.

It can be used to get news feeds from a specific website. It is like having the favorite parts of the web to come to you. No need to go out and check for updates.

It allows users to skim new headlines from all of their favorite Web site and blogs, using a single web browser window.  To do so, users must access a downloadable RSS reader that works within the web browser: RSS is a panacea for those afflicted with information overload. It is being likened to Tivo for the web.

Besides convenience, RSS readers allow users to avoid the spam they encounter when reading newsletters in their email inboxes as well as annoying pop-up and banner ads.