eMail Marketing – 2009 eMail Marketing Survey*

Those organizations that use email successfully throughout the downturn will be those that practice email responsibly and efficiently – through creativity, personalization, segmentation, testing and pristine list management.

Temperature-taking measures used for several years to track whether email was gaining or losing respect as a marketing tool is showing that the attitudes of marketing organizations toward email during the 2009 budget-making process – 75% respondent fall into the categories of “invest a bit more each year” or “invest to stay on top”.

*Excerpted from 2009 eMail Marketing Benchmark Guide