Five Proven Low-Cost Tactics for Boosting Email Opt-In Lists

A permission based email list is the cornerstone of an email marketing strategy. But the pressure to do more with less means that low-cost techniques to grow your email list will be key to the success of your email campaigns.

Here are 5 proven tactics gathered from past case studies to gather more opt-ins for your email marketing campaigns.

Tactic #1. Increase incentive for referrals
Many marketers use an incentive, such as a discount coupon, to encourage customers to recruit new opt-ins to their email newsletters and promotional messages. Is your existing incentive enticing enough?

Tactic #2. Create co-branded sweepstakes
Expand the reach of sweepstakes and contests used to grow lists by recruiting partners to share the promotion with their own customers. In exchange, you can trade opt-in checkboxes on one another’s sites.

Tactic #3. Test additional locations for opt-in checkboxes
Your homepage and email subscription tab are obvious places to request opt-ins. But you also can add opt-in boxes on high-traffic Web pages. Include an opt-in checkbox on these high traffic pages. When possible, make the offer relevant to the page in question. For example, an opt-in offer on a product page can promote a new product alert service. Tactic #4. Test small tweaks of registration form
Test your opt-in registration form to uncover changes that will increase your conversions to email subscribers, such as:

1. Offer type
2. Image of the offer
3. Amount of information requested
4. Submit button copy

Tactic #5. Print an opt-in URL on receipts for POS registrations
Asking for email addresses at physical store locations can be difficult to manage. Soliciting handwritten entries or asking cashiers to enter information at the point-of-sale can lead to typos and other database headaches. Instead, try using a self-service model that lets customers enter their own information through a custom URL on a sales receipt. Ask for:

• First and last name
• Email address (with a confirmation slot to help ensure the address is correct)
• Physical address
• Phone number

Recession-squeezed marketing budgets mean that lower-cost tactics, such as email, will be even more important this year. 

 
Touchstone MarketPoint! We know how to design a great looking template, ensure delivery to the customer inbox, proven tactics to get them to open the email, read the “teaser” and click through to the website. And to complete the effort, provide analytics to analyze results.
We will evaluate the strategies that work best for your organization. And, prepare the tools necessary to manage the email marketing campaigns consistency and customer value. Start today. info@touchstonemcg.com