eMail Marketing

01-07-2009

Now is the time to take a closer look at your business and business offerings. Times have changed – and that means your business strategies, marketing and even your business offerings may need to change. It can be difficult for you to get your messages out in a cost-effective manner. You need to get your brand, name and company out in public view to build your market share.
eMail Marketing – it is one of the smartest ways to develop you business.

Some things you should know about email marketing
• It’s easier and cheaper to keep a customer than to find a new one
• No matter what you say, say it consistently and regularly
• Make sure your email marketing campaign fits with your overall marketing plan
• There is no mystery to how to collect contact information
• Don’t get caught spamming. Get permission first
• Motivate people to five you their contact information
• Show that you care about their welfare, not just their dollars.
• When in doubt, ask the experts – your existing customers.
• Make sure they know its from you
• Mark sure they know it is something they are interested in
• Keep the emails coming
• The way your email looks is just as important as what it says.